The excitement of vanity numbers is not only more attractive advertising, they are also more memorable and drive greater results. Recent studies have shown 72% of people correctly recalled vanity numbers after hearing a 30-second advertisement.
That same advertisement with a numeric number had a recall rate of only 5%.
Vanity numbers are more than just easy to remember, though. Over fifty percent (58%) of consumers prefer to dial a vanity number vs. a numeric digit number.
The data shows, advertisers can expect an 84% improvement in recall rates for vanity numbers vs. a numeric phone number when shown in visual media such as TV, billboards, and print. The results are even more dramatic for radio advertising.
70% of billboard advertising and most expensive television advertising will include a vanity phone number.
Further tests have shown that television and radio ads with vanity numbers outperform those with generic numbers by 33%.
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